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Health Promotion : A Practical Guide to Effective Communication
Health Promotion: A Practical Guide to Effective Communication introduces students to the fundamental principles of health promotion in Australian and international public health contexts.Combining the core principles and theories of health promotion with those of effective communication, the text guides readers through the practical steps of planning, implementing and evaluating programs that empower health consumers and facilitate improved health outcomes for individuals and communities.The chapters consolidate and extend readers' understanding of key topics through case-study scenarios, problem-based learning activities, revision questions and recommendations for further reading.The 'Elsewhere in the World' sections link the text to health promotion programs globally.The final chapter brings together key concepts and highlights initiatives in action through a selection of eight extended international case studies.This essential resource will equip students with the knowledge and tools to prepare them for practice across a range of health and policy settings.
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Fashion Promotion : Building a Brand Through Marketing and Communication
Fashion Promotion is an inspiring and practical guide to promoting a brand.It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods.Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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What is object promotion and what is subject promotion?
Object promotion and subject promotion are linguistic processes that occur in certain languages, particularly in the context of passivization. Object promotion involves promoting the object of a transitive verb to the subject position in a passive construction, while subject promotion involves promoting the subject of a verb to a higher syntactic position, often for emphasis or focus. These processes can change the word order and syntactic structure of a sentence, and they are important for understanding the ways in which different languages express agency and focus.
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Promotion or repetition?
Promotion is the advancement of a student to the next grade level based on their academic performance and mastery of the material. Repetition, on the other hand, is the act of having a student repeat the same grade level due to not meeting the required academic standards. While promotion allows students to progress and continue their education, repetition can provide students with the opportunity to strengthen their skills and knowledge before moving on to the next level. Ultimately, the decision between promotion and repetition should be based on what is in the best interest of the student's overall academic development and success.
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Which promotion was better?
It is subjective to determine which promotion was better as it depends on individual preferences and goals. Both promotions may have their own strengths and weaknesses, and what works for one person may not work for another. It is important to evaluate each promotion based on factors such as target audience, budget, reach, and desired outcomes to determine which one is more effective for a specific situation.
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What is VfB's promotion?
VfB's promotion refers to the promotion of VfB Stuttgart, a German football club, to a higher division in the league system. This typically means that the team has performed well in their current division and has earned a spot in the next higher league. Promotion is a significant achievement for a club as it allows them to compete against stronger opponents and potentially reach higher levels of success in the sport.
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Health Promotion Practice
This fully revised public health text offers students and practitioners a grounding in the practice of health promotion and introduces a range of methods that are used in health promotion practice.It also helps to develop skills needed to do health promotion in a range of settings, including project management, partnership working, needs assessment and evaluation.Whether the public health intervention is through face to face contact with individuals, or community based or involves strategic policy development this book now also explores recent developments in social media and web based health promotion interventions.This second edition:provides practical guidance and tools for planning, delivering and evaluating health promotiongives greater emphasis to upstream health promotion interventions, including Healthy Public Policy and health advocacyincludes activities to help you make applications to your own study or practice of health promotion Health Promotion Practice, 2nd Edition is an ideal resource for students of public health and health policy, public health practitioners and policy makers.Understanding Public Health is an innovative series published by Open University Press in collaboration with the London School of Hygiene & Tropical Medicine, where it is used as a key learning resource for postgraduate programmes.It provides self-directed learning covering the major issues in public health affecting low, middle and high income countries.Series Editors: Rosalind Plowman and Nicki Thorogood.
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Practical Health Promotion
The third edition of this popular introductory textbook has been revised to provide a totally up-to-date and hands-on guide to the practical aspects of health promotion.Focusing on the range of skills needed to become an effective practitioner, it takes readers step-by-step through the different settings in which health promotion takes place and the various tools they might employ, including chapters on health promotion through the lifespan, one-to-one communication, working with groups, advocacy, social media, workplace settings and planning and management.As well as incorporating the most recent government policies and initiatives in public health, there is new and expanded material on issues such as community initiatives and alliances, social media, health literacy, understanding health behaviours, stress in the workplace and much more.Throughout the text there are activities to develop students’ understanding and encourage reflective practice.Each chapter opens with a list of the central issues and learning objectives which are reinforced with real-life case studies.The key terms highlighted are clearly explained and checklists dispersed throughout the book, enabling practical application.The new edition of Practical Health Promotion will continue to be the ideal and indispensable guide for students at all levels.It will inspire anyone involved with health care to find practical ways of promoting change.
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How does a promotion work?
A promotion typically involves an employee being moved to a higher position within a company, often with increased responsibilities and a higher salary. This can be based on factors such as performance, experience, and skills. Employers may offer promotions to reward hard work and dedication, as well as to retain talented employees. Promotions can also provide opportunities for career advancement and professional growth within an organization.
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What is a car promotion?
A car promotion is a marketing strategy used by car manufacturers or dealerships to attract customers and increase sales. This can include special offers such as discounts, rebates, low-interest financing, or bonus features to incentivize potential buyers. Car promotions are often used to clear out old inventory, introduce new models, or boost sales during specific times of the year, such as holidays or end-of-year clearance events. These promotions are designed to create a sense of urgency and encourage consumers to make a purchase.
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What does broadening promotion mean?
Broadening promotion refers to expanding the reach of promotional activities to a wider audience or across different channels. This can involve targeting new customer segments, exploring different marketing channels, or increasing the frequency and variety of promotional campaigns. By broadening promotion, businesses aim to increase brand awareness, attract new customers, and ultimately drive sales growth.
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What is McDonald's Easter promotion?
McDonald's Easter promotion typically includes special limited-time menu items such as the Cadbury Creme Egg McFlurry or the Cadbury Caramel McFlurry. They may also offer Easter-themed packaging or promotions, such as Easter-themed Happy Meal toys or discounts on certain menu items. Additionally, McDonald's may run contests or giveaways related to Easter, such as a chance to win free food or merchandise.
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